Friday, June 5, 2009

Daily Book Graphics #104 / Trademark Designs

These logos are from Yusaku Kamekura's book Trademark Designs of the World. The book was originally published in 1975 and reprinted by Dover in 1980. Paul Rand's forward to this edition focuses on the Japanese approach to design (See DBG #52 for Japanese family crests), despite the fact that most of the logos are European. Kamekura (1915-1997) was a big time Japanese graphic designer, one of his more famous projects was the design of the graphic identity for the 1964 Tokyo Olympics.

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